Search Engine Optimisation (SEO)
Our team knows what it takes to build a website that is user-friendly, SEO-ready, functional, and fast. How your website is built makes the difference between someone who sticks around and becomes a convert and someone who moves onto your competitor. An effective website should be built with efficiency and functionality in mind.
You want to ensure that your website will load quickly, whatever device it is accessed on, and this all comes down to the technical details of your website development. At eCommerce Etc, we have built countless websites with a whole range of functionality requirements, so we know what it takes to make it work.
Why you need our SEO services
39% of all eCommerce traffic comes from online searches, so eCommerce SEO is crucial for your business's success. It involves strategies that help websites get to the top of search engines such as Google, Yelp, and Bing.
Ranking an eCommerce website is harder than for a standard website. You have to try and fit keywords into small product descriptions while still making sure that your website is user-friendly as well as making sure that images are optimised and not creating a lag.
This is where professional SEO services from eCommerce Etc come in.
SEO services
We will help you to improve the organic traffic and conversions to your site with an ongoing SEO strategy.
Every business wants to be at the top of the search engine results page for a user's search query. This means that your strategy needs to focus on attracting users that will engage with your site and convert. You need to be targeting the right keyword phrases, and tailoring your landing pages to provide the greatest experience for users.
As part of our SEO services, we research and analyse your website, your target audience and your competitors to help inform our search engine optimisation campaign. We will then put together a plan to adapt content, enhance your website design, and boost site health, while diligently promoting your website online.
Research and Audits
We recognise that every business and every website is different, which is why we create a custom strategy for all of our clients. We take the time to understand your business, your goals and what your competitors are doing, so that we can carry out an SEO audit to put together a strategy that gets results.
Competitor Analysis
Knowing what your competitors are up to is crucial for success, so we start off by researching their performance in search results for particular keywords. This will provide a wealth of information that we can use to inform the design and development of your website, highlighting strengths and areas of weakness, and opportunities for improvement.
Technical SEO
Keeping on top of the health of your site is crucial. You want to make sure your website is always as easy as possible to use and access content for both users and Google. Our technical SEO service looks at things like issues with indexing, broken links, and anomalies when crawling. We use a range of Google apps and products, such as the search console to keep an eye on the website's health and manage it.
On-site SEO
On-site search engine optimisation looks at improving the speed of the site, design and content to give users what they want and need. It is more than just adding a few keywords; it is about how the design and content take the user on a journey. By focusing content on the end user, a website will naturally build in relevant search terms. Our experienced SEO team know everything there is to know about SEO best practice, keeping up to date with Google algorithms. We take a user-centric approach, looking at user intent and making adjustments where relevant.